Started in a Shop, Now Shipped Everywhere

‍

Sugar Wood opened as a dessert shop in New York City in 2022, building a following around its now-signature Woody and Kitty Waffles — playful, unmistakably cheeky shapes drizzled in sauce and finished with a wink. The shop's reputation grew fast enough to land two appearances on Bravo's Watch What Happens Live, along with write-ups in the New York Post and Out Magazine, and what started as a walk-in NYC spot has since turned into a nationwide shipping operation. The shop still exists, but most of the business now runs through boxes that land on doorsteps anywhere in the country.

‍

What Actually Shows Up at the Door

‍

The two bestsellers are the Naughty Waffle Kit and the Naughty Cookie Kit — DIY decorating boxes that ship straight to a hotel room, Airbnb, or party venue. Nobody needs to bake anything; the group just unwraps, decorates, and digs in. Everything arrives made to order rather than pulled off a shelf, and stays good for about a week after it lands, so it doesn't have to be the very first thing on the itinerary.

‍

Groups looking for something a step further than dessert have the option to go with the waffle kit for a full spread, or the cookie kit for something lighter and easier to pass around — either one works as the icebreaker at the start of a weekend or the activity that fills a slow afternoon between other plans.

‍

Built for the Way Bachelorette Weekends Actually Go

‍

Sugar Wood ships anywhere UPS delivers, with vegan boxes available directly through checkout and gluten-free options available on request. The company recommends ordering about two weeks out, though it'll take orders as far as six months in advance for groups that plan early — and for the ones that don't, last-minute requests aren't automatically turned away either. Custom notes can be added at checkout for a birthday or bachelorette shoutout, and if a shipment runs into a delay, the company has a track record of catching it and making it right rather than leaving a group empty-handed on party day.

‍

The Details

‍

The Naughty Waffle Kit starts at $49 per party, and the Naughty Cookie Kit starts at $45 per party — both sized for a group rather than priced per person, and both built to travel well no matter which city the celebration lands in.

‍

Every bachelorette party needs one moment that becomes the story everyone retells afterward. Sugar Wood just ships that moment straight to the door.

‍

Book on Batch

‍

👉 Book Sugar Wood on Batch

‍