About this Experience
What you'll do:
You'll settle into Negociant Winery's cellar in San Diego's Hillcrest neighborhood and taste wines made just steps from where you're sitting.
Taste a curated flight - Work through a selection of small-batch California wines, poured and explained by staff who know exactly what went into each bottle.
Learn the story behind each pour - Your guide walks you through the grapes, the winemaking process, and what flavor notes to look for, so the tasting feels like a conversation, not a lecture.
Pair wine with food from the menu - Add snacks or a bite to eat between pours to stretch the experience and keep your group comfortable.
Browse bottles to take home - After your flight, pick up a bottle (or two) from Negociant's selection so the tasting doesn't have to end when you leave.
Stick around for what's on - Live music, trivia nights, and seasonal events run regularly, so your visit can easily turn into a full evening out.
Negociant has built something that feels more like a neighborhood clubhouse than a tasting room. It's a genuinely relaxed space where wine is social, approachable, and worth lingering over.
Why we love it for your party:
On-site winemaking - You're tasting in the same space where the wine is made, which gives the experience a behind-the-scenes feel you don't get at most venues.
Small-batch, boutique pours - These wines aren't mass-produced or widely distributed, so your group gets something they can't just pick up at the store.
Guided flight format - Staff walks your group through every pour, which keeps things engaging without requiring anyone to know wine already.
Food available on-site - The menu gives you the option to turn a tasting into a full hang without having to coordinate a second stop.
Built-in entertainment - With live music and trivia on the regular schedule, there's a natural reason to stay longer and make a night of it.
About this experience partner:
Negociant Winery is a boutique urban winery in San Diego's Hillcrest neighborhood that ferments, ages, and bottles its wines on-site. They specialize in small-batch California wines served in a warm cellar space that doubles as a community gathering spot, with a regular lineup of music and events that keeps the energy going beyond the tasting itself. Guests come for the wine and stay for the atmosphere.
Additional information:
Age requirement - All guests must be 21+ to participate in wine tastings and consume alcohol.
Booking format - This experience is priced per party, so your group shares the $250 cost.
Event add-ons - Groups can time their visit with live music, trivia, or seasonal pairing events when scheduled.
Wine to-go - Bottles are available for purchase after your tasting if you want to bring the experience home.
Favoriting lets this partner send you exclusive deals!
Book This Experience
Visit the experience booking site to check availability and book your experience.
LocationSan Diego, CA
1263 University Ave, San Diego, CA 92103, USASan Diego, CA
Reviews
Frequently Asked Questions
Do I need to know about wine to enjoy the tasting?
Not at all. The tasting is beginner-friendly, and the staff will guide you through each wine, explaining the flavors, grapes, and winemaking process.
Is food included with the tasting?
Food is available for purchase from the winery's menu but is not included in the tasting price. You're welcome to order snacks or a meal to enjoy with your wine flight.
Can we buy bottles after the tasting?
Yes. After your tasting, you can purchase bottles of your favorite wines to take home.
Are there any age requirements?
Yes. All guests must be 21 years or older to participate in the wine tasting and consume alcohol.
Can we visit during live music or other events?
Yes. Negociant Winery regularly hosts live music, trivia nights, and seasonal events. If you'd like to attend one, check the schedule when booking your tasting.















