What you'll do:

Get ready for a tasting room party that takes your celebration to the next level. Your crew will take over a private tasting room on St. Charles Avenue, complete with your own music, nonstop photo ops, and a completely customizable drink lineup. Choose from wine tastings, whisky shots, tequila tastes, or shot-by-shot selections tailored to your group. You’ll snack on cheese trays, sandwiches, and bites while cocktail waitresses keep the energy high and the drinks flowing.

And because this is New Orleans, it doesn’t stop there. You're partying at the only liquor store in the world with a wedding chapel. Celebrate birthdays, bachelorettes, group trips, divorces, or go all-in and host a spontaneous wedding. Dog weddings are absolutely welcomed.

Looking for the ultimate upgrade? Add the exclusive “Drink with Chuck” session: pepperoni, wine, and Chuck’s unforgettable real-life stories from his 21 years as a New Orleans police officer and decades as a local entrepreneur. People literally fly him in just to hear them.

Why we love it for your party:

A tasting room built for fun (private space, high energy, perfect for group celebrations)
Custom drink experience (wine tastings, whisky shots, tequila tastes, or mix-and-match shots)
Food included (cheese trays, sandwiches, and snacks to keep everyone fueled)
You control the music (rock, hip hop, throwbacks—set the tone for your crew)
Cocktail waitresses (high-spirited staff who make the experience feel like a party, not a tasting)
Iconic photo moments (inside the tasting room and at the world-famous wedding chapel)
Add Chuck to the party (pepperoni, wine, and his legendary police and business stories)
A truly one-of-a-kind venue (the only liquor store on Earth with a wedding chapel)

About this experience partner:

Charles “Chuck” Loescher is a dedicated 21-year veteran of the New Orleans Police Department and a proud native New Orleanian. His deep love for the city’s culture, community, and celebration spirit has shaped everything he creates. Beyond his long career in law enforcement, Chuck is a passionate entrepreneur who has invested in multiple businesses across the New Orleans Metropolitan area and the Mississippi Gulf Coast.

Chuck’s on the Avenue—located at 2025 St. Charles Avenue and 7133 St. Charles Avenue—embodies his commitment to offering more than just retail shopping. These unique establishments feature exceptional selections of fine wines, spirits, and specialty offerings, all designed to provide true concierge-level service. Chuck’s mission is simple: help people embrace the joyful, unforgettable essence of New Orleans and make every moment matter. Whether it’s a party, a tasting, a celebration, or a spur-of-the-moment wedding, Chuck wants every guest to walk away with a story worth telling.

Additional information:

To book, call (504) 381-5608
Age Limit: All guests must be 21 or older to enter the tasting room.
Capacity: Most comfortable for up to 15 guests.
Pricing: Starting at $50 per person.
Optional Add-On: “Drinking with Chuck” pepperoni-and-wine storytelling session — including Chuck’s unforgettable real-life stories from his 21 years as a New Orleans police officer and decades as a local entrepreneur. This experience is highly requested; people fly him in from around the country just to hear these stories.
Photography: Photos allowed throughout the tasting room and chapel areas.

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