What you'll do:

Turn your brand activation or pop-up into an interactive experience guests will want to stop for, participate in, and share. Aura photography gives attendees a quick, personalized moment with your brand — complete with a colorful keepsake they can take with them.

• Aura Photo Experience – Guests step in front of the camera for a quick, guided capture of their aura.

• Personalized Aura Reading – A reader shares what each person's colors may reveal about their energy and personality, creating a fun and memorable interaction.

• Branded Keepsake – Guests receive a printed aura photo that can be customized with your brand, campaign, or event details.

• Social-Ready Content – Create colorful, highly shareable moments that guests can post directly from the activation.

• Custom Brand Experience – Incorporate branded backdrops, signage, messaging, and visual elements to make the aura station feel like a natural extension of your campaign.

• On-Site Activation – Bring the experience directly to retail spaces, launches, festivals, conferences, private events, or pop-up locations.

It's a simple way to turn foot traffic into genuine engagement, giving guests something personalized to experience and share rather than another promotional giveaway. The result is an activation that feels interactive, photogenic, and memorable while putting your brand directly into the moment.

Why we love it for your party:

• High Engagement – Aura photography gives people a reason to stop, participate, and spend time with your brand.

• Built for Social Sharing – Colorful aura photos naturally create eye-catching content guests can share with their own audiences.

• Branded Touchpoints – Printed photos and the surrounding experience can be customized around your campaign or visual identity.

• Memorable Takeaway – Guests leave with a personalized keepsake rather than a standard piece of branded merchandise.

• Flexible Setup – The experience can work inside retail stores, event venues, conferences, festivals, launches, and temporary pop-up spaces.

• Guest-Friendly – The quick, guided format makes it easy to accommodate a steady flow of attendees throughout an event.

• More Than a Photo Op – The guided reading adds an interactive element that encourages conversation and makes the activation feel like an experience.

• Mobile & Scalable – Bring the activation to wherever your audience is, with formats that can be adapted to different event sizes and footprints.

About this experience partner:

AuraCool Events is a Brooklyn-based aura photography studio in DUMBO that specializes in interactive experiences for brand activations, pop-ups, corporate events, private celebrations, and group gatherings across NYC. Their mobile aura photography setup brings the experience directly to retail spaces, event venues, conferences, launches, and other branded environments. Each activation combines personalized aura photography, guided readings, and optional printed or digital keepsakes to create an experience guests can enjoy and share.

Additional information:

• Location – Mobile activations are available across NYC and can be hosted at your chosen event, retail, or pop-up location.

• What's Included – Aura photography, guided guest interaction, and printed keepsakes can be incorporated into the activation format.

• Brand Customization – Photos, signage, backdrops, and other elements can be customized to align with the brand or campaign.

• Digital Add-On – Digital copies can be offered for guests who want to share their photos immediately.

• Event Format – Suitable for product launches, retail activations, conferences, festivals, influencer events, experiential marketing campaigns, and pop-ups.

• Flexible Capacity – Setup and guest flow can be tailored to the size, duration, and format of the event.

• Booking Policy – No cancellations within 7 days of your session (payment forfeited); rescheduling is available outside that window.