In 2024, group travel wasn’t just about going places—it was about celebrating life’s biggest milestones in memorable ways, and 2025 is expecting an 80% increase in group trips.
At Batch, we’ve witnessed this firsthand as the go-to partner for organizing unforgettable group celebrations, which is why we are the #1 trusted source for group travel data. With over 200,000 parties planned on our platform just in 2024, we’ve gathered exclusive insights into how group travel is evolving. This report explores the exciting and latest trends in bachelor, bachelorette, and group trips. Read on to discover how people celebrated this year and what lies ahead for group travel in 2025.
Bachelorette Parties: An Unmatched Celebration
2024 was the year of unforgettable bachelorette celebrations. The “I Do” crews didn’t just show up—they took over, making top cities (like Nashville) their playgrounds. Whether it was a day on a party bus or a spa retreat, bachelorette parties have transformed from simple nights out into immersive, multi-day experiences.
Top Destinations for Bachelorettes
- Nashville: The reigning favorite hosted 13,105 bachelorette trips (18%). Its iconic honky-tonk bars, live music venues, party buses, and vibrant nightlife created the perfect mix of fun and flair, making it the ultimate city for bride squads.
- Scottsdale: Known for relaxation with a touch of luxury, this desert oasis attracted 6,609 bachelorettes (10%). Many groups took advantage of its poolside cabana culture, spa getaways, and vibrant social scene.
- Las Vegas: With 4,899 bachelorette trips (7%), Vegas delivered unmatched nightlife and entertainment. From world-class shows to high-energy clubs, the Sin City provided endless possibilities for bachelorettes looking for glamour and excitement.
- Miami: Rounding out the top picks, Miami hosted 4,293 bachelorette trips (7%), offering a mix of tropical beaches and yacht charters with a splash of glamour.
Experiences That Defined Bachelorette Celebrations
Groups continue to prioritize elevating their trips with memorable itineraries, reflected in the top experiences:
- Party Buses: Making up 23% of bachelorette bookings, party buses are an essential part of the weekend for groups, perfect for hitting city hotspots in style.
- Dining Experiences: Culinary cuisines were front and center, making up 1 in 5 bachelorette bookings. Meals like private hibachi-made food became a highlight of celebrations.
- Water Adventures: From private yachts to pink pontoons, water activities accounted for 1 in 6 bookings, offering a refreshing twist to traditional celebrations.
- Health and Beauty: Spa days, glam sessions, and wellness treatments like IV hydration captured 12% of bookings, as groups leaned into self-care and pampering.
Timing, Planning, and Spending Trends
August and May dominated the calendar, accounting for 30% of bachelorette parties. The peak came during the week of July 21, 2024, with 4,180 parties—making it the single busiest week of the year.
These bride squads showed their planning prowess by organizing trips 6.5 months ahead and securing key experiences 8 weeks in advance, allowing ample time for coordination and expense sharing.
When it came to celebrating, bachelorette parties went all out, investing an average of $1,070 per person.
Bachelor Parties: The Ultimate Boys’ Weekend
The groomsmen took “go big or go home” to heart in 2024, seeking bold experiences and epic nights out for their itineraries. From poolside hangouts to wild pontoon parties, bachelor celebrations had a growing desire to make their boys’ weekend extraordinary.
Top Destinations for Bachelors
- Las Vegas: It’s no surprise that Sin City hosted 15% of all bachelor trips, offering the ultimate mix of luxury casinos, world-class pool parties, and VIP club access.
- Nashville: With 13% of trips, Nashville’s legendary music scene and laid-back vibe mixed with party bus chaos captured bachelor groups looking for a mix of fun and relaxation.
- Scottsdale: This sunny destination welcomed 11% of bachelor parties, renowned for its golf courses, desert excursions, and upscale nightlife.
- Austin: The live music capital of the world attracted 8% of bachelor groups, providing a unique mix of lake life, brewery tours, and mouthwatering food.
Experiences That Defined Bachelor Trips
- Dining Experiences: Things like steakhouse feasts and private chefs were a top choice for 38% of groups, reflecting a higher priority on fine dining compared to bachelorette parties.
- Water Activities: Pontoon rides, private fishing charters, and jet skiing comprised 22% of booked experiences, adding an adventurous edge to bachelor weekends.
- Party Buses: 1 in 6 bachelor groups opted to cruise in style for seamless travel between city staples.
Timing, Planning, and Spending Trends
Similar to bachelorette parties, bachelor groups peaked during August and May, with these months accounting for 28.8% of all parties. Their busiest week occurred one week after the bachelorettes, with July 28, 2024, hosting 4% of all bachelor parties—highlighting both groups' preference for summer celebrations.
Living up to their reputation for spontaneity, bachelor parties planned their trips just 3.6 months in advance—a notably tighter timeline. Yet despite this shorter planning window, they stayed organized by booking their first experiences about 5.5 weeks out.
To create their ultimate celebration, bachelor parties invested an average of $1,150 per person —slightly higher than the $1,070 average for bachelorettes, reflecting differences in priorities like fine dining experiences.
Group Trips: A Reason to Celebrate
2024 wasn’t just about weddings—groups traveled for birthdays, long-overdue reunions, and even post-divorce celebrations. These trips were embraced by travelers as an opportunity to reconnect, explore, and create shared memories that last a lifetime.
Top Destinations for Groups
- Nashville: Leading the way with 15% of all group trips, Music City charmed visitors with its Southern hospitality. From honky-tonks to trendy dining, Nashville offered something for everyone.
- Miami: A favorite for 9% of group travelers, Miami dazzled with its beaches, yacht charters, and Art Deco adventures.
- Las Vegas: Sin City captured 7% of group trips, delivering high-energy entertainment, exclusive clubs, and unforgettable shows, keeping group celebrations as glamorous as ever.
- New York City: With 6% of group trips, the Big Apple was the go-to for travelers seeking a mix of cultural landmarks, Broadway shows, and buzzing nightlife.
Experiences That Defined Group Trips
- Party Buses: Taking the lead, party buses were a central part of the experience for 1 in 3 groups. These mobile celebrations offered the perfect way to party while traveling between destinations in style.
- Dining Experiences: Culinary indulgence was another major highlight, with 11.1% of groups booking private chef services as the focal point of their celebration.
- Group Classes: Hands-on, shared experiences grew in popularity, with 10.9% of groups choosing interactive activities like at-home yoga. Interestingly, these classes were more popular on group trips than during bachelor or bachelorette parties, highlighting a focus on shared, immersive experiences during these celebrations.
Timing, Planning, and Spending Trends
Group travel hit its peak in the summer months, with July and June accounting for 30.6% of all parties. The busiest period aligned with bachelorette parties during the week of July 16, 2024, when 11.3% of all group trips took place.
These travelers proved to be more spontaneous than bachelor and bachelorette groups, typically starting their planning just 2.2 months before departure. Despite the shorter planning window, groups invested an average of $790 per person to create memorable experiences.
What’s Ahead for 2025?
Group travel shows no signs of slowing down. 2025 is projected to see an 80% increase in group trips overall, including a 21% rise in bachelorette trips alone. New insights and trends are redefining how groups will celebrate milestones next year:
- Emerging cities: While Nashville and Vegas remain top picks, up-and-coming destinations like Savannah and Charleston are gaining traction. Meanwhile, long-time favorites like New Orleans continue to hold their own as iconic party hotspots.
- Spending trends: Despite rising airline costs, 72% of travelers are planning on flying to their destinations, 65% are staying at a rental (Airbnb, VRBO, etc.), and 75% are planning on eating most of their meals out at a restaurant.
- Activities: A 114% rise in group classes compared to 2023 suggests that all travelers will look for shared, hands-on activities like cooking and fitness classes as part of their celebrations.
- Pain points: The biggest challenges for planners remain budgeting, coordination, and last-minute dropouts—highlighting areas where the industry can better support travelers.
- Themed celebrations: Viral trends like cowgirls, disco, and decades continue to influence party aesthetics, with notable mentions being Taylor Swift, Mamma Mia, and Barbie-themed parties.
Make Lifelong Memories with Batch
Ready to plan your next group trip? Whether it’s a bachelorette party in Nashville, a bachelor weekend in Vegas, or a birthday in Charleston, Batch is here to make it easy. From streamlining logistics to uncovering unforgettable experiences, Batch takes the stress out of group travel so you can focus on the fun. Start planning with Batch today and make 2025 your most memorable year of celebrations yet! 🎉