A Dallas Idea With a Bicultural Heart
Rodrigo Ricaud is an SMU grad with Mexican and French roots who spent years helping build another beverage brand, Moskinto, into a fixture on store shelves across the country before he decided to build his own. Dallas is home. Mexico City is family. Drizz was built to hold both, a brand with Texas hustle and a bicultural point of view. The idea underneath it is simple: a tiny bottle that upgrades whatever you're already drinking, without asking you to change what you're drinking in the first place. No new bottle to buy, no bar cart to build, no recipe to learn. Just a squeeze.
What actually sets Drizz apart is how it shows up in the world. Instead of paying for ads, Ricaud has built the brand through hands-on stunts he pulls off himself: hand-cutting a cardboard cutout for a Jacob Elordi lookalike contest at Reverchon Park that landed on NBC DFW and drew hundreds of people, building an 11-foot margarita installation with his own two hands for Cinco de Mayo, and turning a Fuel City longhorn named Buddy into a local celebrity calling knockout-round soccer predictions all summer. No agency, no big budget, just an idea and the will to go make it happen, which is exactly the energy Drizz wants people to bring to their own gatherings.
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